Beyond the Postcard: Experience the True Santorini in 2025 Through New Videos

Santorini is known for its breathtaking caldera views and iconic whitewashed houses, but there’s so much more to discover beyond the postcard-perfect scenery. In 2025, the Municipality of Thira has declared this year as the “Year of Promoting and Supporting Authenticity”, inviting travelers to experience the island in a deeper, more meaningful way.

As part of this initiative, a series of new videos have been released, offering a fresh perspective on Santorini – one that highlights its culture, flavors, landscapes, and the powerful presence of the volcano. The collection includes one main video and five themed videos, each focusing on a different aspect of the island’s authenticity:

1. The main video

2. Experience

Santorini is not just a place to visit—it’s a place to feel. Wander through traditional villages, meet local artisans, and take part in cultural festivals that have been celebrated for generations. Whether sailing the caldera or discovering hidden spots away from the crowds, every experience reveals a new layer of the island’s identity.

3. Tastes

Santorini’s volcanic soil gives its wine and produce a unique character. Bold Assyrtiko wines, rich fava, sweet cherry tomatoes—each flavor tells the story of the land. In 2025, let your taste buds explore Santorini’s culinary heritage and experience its authentic gastronomy beyond the tourist menus.

4. Culture

From the prehistoric city of Akrotiri to the island’s vibrant contemporary arts scene, Santorini’s culture is alive in every corner. Discover ancient ruins, witness traditional craftsmanship, and explore the island’s museums and festivals that bring history into the present.

5. Nature

Santorini is a land shaped by fire and sea. Beyond the famous caldera, dramatic cliffs, black and red sand beaches, and hidden hiking trails reveal the island’s raw natural beauty. For those seeking adventure, the landscape itself becomes part of the journey.

6. Volcano

Few places in the world let you walk on an active volcano. Feel the energy beneath your feet, take in the scent of sulfur in the air, and witness the forces that created Santorini. It’s more than a visit—it’s an encounter with the island’s living history.

Watch the new videos and experience Santorini’s authenticity like never before. Will you take the challenge?